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GDO will Work towards a Positive Impact on Society Leveraging the Unlimited Potential of Golf

In today's post-COVID era, the diverse range of choices that we had pre-pandemic for leisure and amusement have returned, and thankfully golf continues to be one of the choices for many people. In the past few years, we have seen an expansion of diverse ways that golf can be enjoyed, and this has led to an increase in the total population of golfers through both traditional and non-traditional golf.

The number of golf courses globally has not increased, but there has been a wave of course renovations to many facilities adding creative driving ranges, par 3 courses, putting greens, as well as indoor facilities. We have also witnessed the emergence of a new category of golf facilities conveniently called off-course golf, which includes entertainment-based golf facilities, putting-themed facilities, as well as numerous indoor facilities with a combination of golf entertainment, instructions, club fittings, and a social club environment.

GDO was established 24 years ago to lower the entry barrier to golf initially through the full use of the internet. At the time, introducing internet-based services around golf in itself was a differentiating factor. Now, more than 20 years later, the advent of technology with golf has advanced greatly, and GDO will continue to lead the efforts to combine the two for a diverse golf experience.

We have newly initiated our 3-year mid-term strategy where we will focus on the modernization of our technology deck as well as updating our design and layouts. To make this a promise, we have declared our intention to update our various services from this year onward. Our policy is to modernize all our services, and we are accelerating activities based on this policy.

The focus of the modernization will be to make our services even more convenient and easy to use, as well as provide more value to all of our customers.
The process of modernization will not only incorporate the latest technology but also reflect our views on the changing landscape of golf and how we will continuously improve on our existing services as well as create new services that will increase the entertainment factor of golf for more enjoyment. We will continue to push ourselves to modernize our services for the benefit of the customer.

In order to continue to make golf more accessible and enjoyable to more people, we will continue to create an enjoyable golf experience for all people. All of us at the GDO group will continue to create an environment where more people can enjoy a fun and fulfilling lifestyle, which is the true meaning behind our brand slogan “Play Your Life”.